What is darry ring?

Darry Ring (DR) is a jewelry brand primarily known for its unique and rather strict purchasing policy focused on the concept of "true love". The defining characteristic of Darry Ring is that a man can only buy a engagement ring once in his lifetime for a single, designated recipient.

Here's a breakdown of what makes Darry Ring stand out:

• The "One True Love" Policy: To purchase a DR diamond ring, a man must provide his ID to verify that he hasn't previously bought a ring from them. He then designates a woman as the sole recipient for all future DR rings he may purchase. This information is supposedly stored in their system.

• Products Offered: While famous for its engagement rings, Darry Ring also offers wedding bands, necklaces, earrings and other jewelry. However, the "one true love" policy usually applies to the first engagement ring purchase.

• Marketing and Target Audience: Darry Ring heavily markets itself as a symbol of unwavering love and commitment. Its target audience is primarily young couples in China, where the brand originated, and increasingly, international markets.

• Controversy: The company's policy has generated controversy, with critics questioning its practicality, potential for misuse, and the pressure it places on relationships. The permanence of the policy and the potential difficulty of changing the designated recipient if a relationship ends have been points of concern.